Sagem Mobile Phones

Although popular in the European Market, Sagem mobile phones have suffered due to lack of brand exposure in the South East Asian region, which is already a fiercely contested Market by major mobile-phone brands.

Wanting to tap into the potential of this high-growth market, Sagem and NewsAd put together a strategic marketing communications plan to create awareness to enhance Sagem's brand presence.

Creative concepts were specifically crafted for various communication mediums carefully to position Sagem as a technologically superior brand with characteristic French flair for style and sophistication.

Creatives

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